Growth, Marketing & Sales

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Growth, Marketing & Sales

Growth, Marketing & Sales

Sustainable growth depends on alignment between strategy, marketing, and sales. Diwan Consulting supports executives in structuring and optimizing growth levers by clearly connecting the value proposition, customer acquisition through marketing automation and qualified lead generation, and commercial execution.

Our approach turns marketing and sales efforts into a coherent, measurable, and steerable system—built to deliver controlled growth in competitive environments.

An ambitious, high-performing campaign for SFR Luxembourg
Our case study
Becoming a category leader in Geneva for TL Fiduciaire
Our case study
When a challenger neobank decides to step up its communications
Our case study

Our Growth, Marketing & Sales services

We operate across the full Growth, Marketing, and Sales value chain—from defining strategic foundations to optimizing operational execution. Each sub-service addresses a specific challenge and supports alignment between vision, actions, and expected outcomes. The objective is to build effective, sustainable capabilities tailored to each organization’s realities.

Market research and strategic analysis

Market research and strategic analysis

We support companies in analyzing their markets, competitive landscape, and customer expectations. This work identifies real opportunities, threats, and differentiation levers. Marketing and commercial decisions are grounded in a clear, structured reading of the context. Data is a critical input in designing a growth strategy.
Positioning and value proposition

Positioning and value proposition

We help companies clarify their positioning and articulate a value proposition that is clear, differentiated, and aligned with market needs. This step is essential to strengthen coherence between the offer, the narrative, and the customer experience. Positioning becomes the shared foundation for all marketing and commercial actions. The value proposition is the basis of any business model and must remain central in any marketing and sales strategy.
Marketing strategy

Marketing strategy

We design marketing strategies aligned with business objectives and growth priorities. The approach defines target segments, pricing/product/distribution choices, key messages, and the most relevant channels. Marketing is structured as a measurable performance lever to support customer acquisition and commercial development.
Acquisition and lead generation

Acquisition and lead generation

We structure and optimize acquisition engines to generate qualified leads that sales teams can act on. The objective is to improve opportunity quality while keeping acquisition costs under control. Actions are managed through clear, outcome-driven indicators. From websites and landing pages to social media, email campaigns, and paid media, we manage your digital growth campaigns.
Content creation and lead nurturing

Content creation and lead nurturing

We help implement content strategies and nurturing journeys designed to engage prospects over time. Content strengthens credibility, educates the market, and supports decision-making. This approach, developed by Diwan Consulting consultants, matures leads and improves sales-cycle effectiveness.
Sales organization and sales enablement

Sales organization and sales enablement

We support the structuring of the sales organization and the deployment of sales enablement capabilities. This includes clarifying roles, sales processes, training, and the tools provided to teams. The objective is to increase sales effectiveness and align commercial execution with the growth strategy.

Client testimonials

K.B.
C.E.O KB Estates | Thailand
- Diwan Consulting worked on the development of our marketing strategy to position KB Estates as a leading player in the luxury real estate market in Thailand, covering the full value chain from construction and sales to rental and property management. Their approach enabled us to clearly structure our positioning within this highly demanding market. The market study conducted in Thailand also provided us with valuable insights into the local ecosystem, supporting our development and growth strategy. Their strategic, ethical, and needs-driven approach positions Diwan Consulting as a leading international advisory firm.
Jérôme Pinneau
C.O.O Onepoint | Luxembourg
- The launch of our software solution was successfully delivered. The IT sector is highly competitive in the Grand Duchy of Luxembourg, and Diwan Consulting, through its CEO, was able to position us in a way that clearly set us apart. Diwan Consulting is a highly reliable advisory firm, and I have continued to regularly engage their services since leaving Onepoint Luxembourg.
Tayeb Lalaoui
C.E.O TL Fiduciaire | Switzerland
- We needed to structure and better control our visibility while pursuing more predictable growth. Diwan Consulting implemented a robust methodology, combining strategic thinking with operational execution. The work on the website, content creation, advertising and email campaigns, as well as AI-driven automation, quickly delivered tangible results, with improved Google visibility and more qualified leads. A committed, reliable, and performance-oriented partner with whom we are building a long-term collaboration.

Contact us

Contact our consultants to learn more about our services.

Service of interest

Industry

Growth, Marketing & Sales